What a fun 10 days and two years of planning, the Super Bowl was for the Sleep Number team. Sleep Number proudly was a Founding Partner of the Super Bowl Minnesota Host Committee. Recap video below.
According to the Minneapolis/St. Paul Business Journal, Sleep Number won the Super Bowl, saying “[Sleep Number] used a Super Bowl sponsorship — complete with a Nicollet Mall activation — and a new NFL sponsorship announced with Roger Goodell to get out the word that Sleep Number is a sleep-technology company that has products aimed at helping people get more shut-eye.”
Brad Paisley even did a surprise pop-up concert at the Mall of America store.
In case you missed it, here’s a recap:
If you like this article, see more behind the scenes articles, including what it takes to throw a 5,000 person party for the Media here: