· Article

Minnesota Super Bowl LII Video Recap

· Article

Minnesota Super Bowl LII Video Recap


According to the Minneapolis/St. Paul Business Journal, Sleep Number won the Super Bowl, saying “[Sleep Number] used a Super Bowl sponsorship — complete with a Nicollet Mall activation — and a new NFL sponsorship announced with Roger Goodell to get out the word that Sleep Number is a sleep-technology company that has products aimed at helping people get more shut-eye.”

Brad Paisley even did a surprise pop-up concert at the Mall of America store.

In case you missed it, here’s a recap:

 

 

If you like this article, see more behind the scenes articles, including what it takes to throw a 5,000 person party for the Media here:

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