Brad Paisley Says This is the Best Place to Conceive

Brad Paisley. Pregnant Fan. Sleep Number bed.

Brad Paisley surprises fans with a pop-up concert at the Sleep Number Mall of America store in Minneapolis during this week’s Big Game celebrations. Here he has a funny exchange with Heather, a Sleep Number Brand Ambassador and fan, about her pregnancy.  What’s the best way to conceive, according to Brad? Watch to find out.

Brad Paisley, Sleep Number® setting 90

Fun fact: “Go to Bed Early” is a single Brad created a music video for in another Sleep Number store in 2017.

Sleep Number is proud to be a Founding Partner of the Minnesota Super Bowl LII Host Committee. To see more behind-the-scenes activations during The Big Game week in Minnesota, visit the Your Stories section of the Sleep Number blog.